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k beauty model korean cosmetics d'alba yeppo soonsoo korealainen kosmetiikka trends trendit 2025 2026

12 K-Beauty trends in 2026 that you should know about

The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!

Hiustenlähtö syksyllä? Mikä syynä ja miten hiuksia voi vahvistaa 🍂

Hair loss in autumn? Here's why and how you can prevent It 🍂

Does your hair feel thinner now that fall is coming? Many people experience increased hair loss in the fall, but don't worry – it's completely natural! In this article, you will get tips on how to strengthen your hair and take care of the scalp, as well as product recommendations to help keep your hair healthy and strong.

Everything about hair and hair care

We answer all the biggest hair care questions: What is hair really, does hair need double washing and is it necessary to use a conditioner? And are Korean hair care products also suitable for Nordic hair types?