Our most popular articles
Skincare in autumn
Autumn brings new challenges for your skin – dryness, chilly air, and temperature changes can take you by surprise. Check out our tips in the article and learn how to keep your skin healthy all season long!
Korean skincare routine
Learn the Korean skincare routine and how you can benefit from it with just 3 steps.
Use of ampoule, serum and essence
If you want to get more out of your skin care routine, add an essence, serum and/or ampoule to it.Articles
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
Does your hair feel thinner now that fall is coming? Many people experience increased hair loss in the fall, but don't worry – it's completely natural! In this article, you will get tips on how to strengthen your hair and take care of the scalp, as well as product recommendations to help keep your hair healthy and strong.
We answer all the biggest hair care questions: What is hair really, does hair need double washing and is it necessary to use a conditioner?
And are Korean hair care products also suitable for Nordic hair types?
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