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Japanese cosmetics

Japanese cosmetics, or J beauty, is ideologically very similar to Korean cosmetics, they both focus on prevention more than repairing damage afterwards. The Japanese skin care routine is not much different either from the Korean version.

  1. Cleansing (the Japanese also prefer double cleaning).
  2. Moisturization (face lotion, treatment liquid).
  3. Strengthen - prevention of skin problems by choosing the right products, for example adding well age products to the routine (serum).
  4. Renew the skin with a suitable product according to what it needs, for example choosing a product to even out skin tone, fade wrinkles and so on (moisturizer).

The Korean Way

Start your K-beauty routine

We have put together starter kits for every skin type to make it as easy as possible to get acquainted with Korean skincare.

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