The use of rice in skin care dates back thousands of years and has maintained its popularity over time as part of traditional Hanbang skin care due to the many benefits it offers to the skin. In this article, we discuss the benefits of rice in skin care products and why it is an important part of the Hanbang tradition. The benefits of rice in skin care Moisturizing effect: Rice contains plenty of vitamins and minerals that help deeply moisturize the skin. Using rice water in skin care products can help maintain the skin's moisture balance, leaving the skin soft and supple. Brightening effect: Rice has natural brightening properties that help even out skin tone and reduce the effects of hyperpigmentation. Antioxidant properties: Rice is a source of antioxidants that protect the skin from the harmful effects of the environment, such as UV radiation and air pollution. Antioxidants also help prevent premature aging and promote skin health. Prevents impurities: Rice helps gently cleanse the skin of impurities and excess sebum. Selection of skin care products containing rice The popularity of skin care products containing rice increases especially in the cold seasons, because people with more sensitive skin have found it to be an excellent powerful moisturizer for skin suffering from cold outdoor air and dry indoor air. Our most popular products containing rice include [Beauty of Joseon] Relief Sun : Rice + Probiotics sunscreen, [About Me] Rice Makgeolli Skin Softener facial lotion and [About Me] Rice Makgeolli Gel Mask fabric mask. Rice in the Hanbang tradition In the Hanbang tradition, rice is believed to promote skin vitality and youthfulness, which is why it is a popular ingredient in many Korean skin care products. For example, in the popular rice-based product line of the About Me brand, you come across the term Makgeolli. Makgeolli is a traditional Korean rice wine. This milky and slightly carbonated drink is made by fermenting rice, grain and water. Makgeoll has been drunk in South Korea for centuries and is still popular during holidays like Chuseok and on casual nights out with friends. The benefits of makgeolli are similar to those of actual rice. However, Makgeolli also contains plenty of yeast, vitamins and amino acids, which help moisturize and nourish the skin from deep. It helps maintain the skin's moisture balance, leaving the skin soft and supple. Makgeolli also contains benefits specific to fermented skin care and anti-aging properties that promote skin renewal and slow down signs of aging, such as lines and wrinkles.