About Us

Welcome to the world of Yeppo & Soonsoo - the heart of Baestyle Oy, which beats for Korean cosmetics and culture. Since 2018, we have acted as a trendsetter by bringing the best beauty trends and cultural gems from Korea to Finland and all of Europe. Our company's mission is to promote the innovations and lifestyle of Korean beauty, while supporting the adaptation of our brands to the needs of local customers.

 

Through our Yeppo & Soonsoo brand, we operate both in our online store and in our brick-and-mortar stores all over Finland, and now we have expanded our operations to Stockholm as well. Our logistics center is located in Vantaa, which enables fast and efficient deliveries to our customers. Our products can also be found on the shelves of Finland's largest department stores and grocery stores.
 

In 2023, we received the Finnish online store certificate. 

suomalainen kosmetiikan verkkokauppa

 
 

 

History

 
The story of Yeppo & Soonsoo began in 2013, when we opened our first K-beauty store, which was inspired by Korean culture and passion for beautiful skin. Since the beginning, Yeppo has been a place where our customers can experience the authentic South Korean atmosphere. Korean music plays in our stores, authentic scents float in the air, and our shelves and online store always have the newest, trendiest and best k-beauty products.
 

 

Set of values

 
Our company's philosophy is based on accessibility, openness and reliability values. We follow these principles in all our daily activities, whether it's in stores, online or B2B business. We offer the trendiest Korean brands both in our stores and in our online store.
 

 

Brands

We import brands such as BBIA, Anua, Ariul, Acropass, Amuse, Axis-Y, About Tone, Cosnori, Unleashia, Peripera, Cell Fusion C, Goodal, Skin1004, Beauty of Joseon, Round Lab, Ma:nyo Factory and Abib. Our goal is to fulfill our customers' many wishes with our carefully curated product selection.

 

 

B2B

As an importer and retailer, we are always open to new cooperation opportunities with both domestic and foreign companies. We import several unique Korean brands directly from Korea.

If our brands piqued your interest or you would like to discuss a possible collaboration, feel free to contact us! For import matters, contact Jinho Park: jinho.park@yeppo.fi.

 

Resale

Would you like to act as a reseller of products sold by Yeppo & Soonsoo? Inquire about the possibility of becoming a Yeppo seller at contact@yeppo.fi .
 

 

Influencer collaborations

If you are an influencer and would like to cooperate with us, fill out an application for our affiliate program !

 

Contact information

Customer service: info@yeppo.fi 

For companies: contact@yeppo.fi

Open applications: hr@yeppo.fi

Import Affairs: Jinho Park, jinho.park@yeppo.fi 

 

Welcome to experience the best of Korean beauty and culture with us - at Yeppo & Soonsoo, where every product tells a story and every customer experience is a journey towards a new dimension of beauty.