Missha

Missha was founded in 2000 and according to its brand philosophy, beauty is not a privilege that is only available to the few, nor is it difficult to understand luxurious advertising, but the everyday life of customers, regardless of how much time or money they spend. Based on the data of more than 10 million customers, Missha develops safe, innovative and advanced solutions to achieve the most effective results. The raw materials of the products are selected based on their effectiveness, and only the most necessary and best ingredients end up in the products.


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Korean cosmetics as in K-beauty

Korean cosmetics are innovative, high-quality and affordable.

Korean skin care is focusing has a gentle approach, focusing on moisturizing and caring of the skin and regular use of sunscreen. In Korean culture, great importance is placed on youthful skin, which is also associated with general health and self-confidence. Learn the Korean skin care routine easily by exploring from our stores to experience the authentic Korean atmosphere!