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Frudia

As you might already guess from the name, Frudia’s story is rooted in research into how the health-promoting properties of fruits can be utilized in skincare. During this journey, a researcher discovered a jam factory in Alsace, France, where no unnecessary ingredients were added to the jams. The researcher also noticed the silky-smooth hands of the person responsible for making them.

When fruits, seeds, juices and peels are processed at low temperatures, as many nutrients as possible are preserved during the process. This allows Frudia’s products to deliver the most beneficial ingredients from fruits, berries and vegetables, such as vitamins and antioxidants, directly to the skin.

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The Korean Way

Start your K-beauty routine

We have put together starter kits for every skin type to make it as easy as possible to get acquainted with Korean skincare.

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